Audience research
A guide to using ONS business data for UK-specific buyer personas
ONS business data buyer personas start with UK business counts, regional employment figures and ONS geographies, then primary research fills the gaps.
Section
Audience research
Audience research
Researching B2B buyers with account frames, interviews and surveys that hold up
Research B2B social selling audiences in England with defensible account frames, buyer evidence, interviews, surveys, privacy controls and decision logs.
Audience research
A B2B buyer persona is a hypothesis with receipts, not a stereotype
Build evidence-based B2B buyer personas for England around buying work, triggers and proof needs, without turning platform profiles into stereotypes.
Audience research
Researching B2B social selling competitors with an evidence ledger, not adjectives
Research B2B social-selling competitors in England with a dated evidence log covering entities, offers, public posts, adverts and contracts.
Audience research
B2B social selling customer interviews: seven questions that rebuild a buying episode
Use seven evidence-led customer interview questions to reconstruct B2B buying episodes in England without disguising sales contact as research.
Audience research
Choosing a survey tool for B2B audience research by governance before features
Compare four survey tools for B2B audience research in England by invitations, logic, exports and governance, using dated first-party records.
Audience research
Write testable triggers for a B2B social selling target audience
Write testable triggers for a B2B social selling audience in England, each with a source date, a verification route and only the personal data needed.