Rules and ethics
How UK GDPR and PECR shape B2B social selling under ICO guidance
B2B social selling under UK GDPR and PECR: ICO guidance on legitimate interests, data minimisation, PECR reg 22, soft opt-in and suppression lists.
Topic
b2b social selling
Outlook
Writing a B2B social selling pilot brief UK startups can hand to a first hire
How UK startups can turn a first social selling hire into a written 90 day pilot brief with scope, evidence, stop rules and compliance lines.
Rules and ethics
Employee advocacy: a business social selling strategy for UK firms
Employee advocacy can scale B2B social selling in UK firms, but lawful programmes need UK GDPR, PECR and employment boundaries set before launch.
Tools and providers
Sales Navigator vs free LinkedIn: which works for UK social selling?
UK pricing in pounds, feature limits and adoption patterns compared for Sales Navigator versus free LinkedIn, with a decision table for B2B sales teams.