Rules and ethics
FCA financial promotions rules for social selling in UK financial services
FCA financial promotions social selling rules cover LinkedIn posts and DMs: fair, clear and not misleading, sign-off, risk warnings and records.
Topic
Strategy
How to use LinkedIn for business social selling under UK data rules
A practical guide to LinkedIn social selling for B2B UK teams: UK GDPR and PECR rules, outreach etiquette, a weekly routine, a comparison table and what to measure.
Tools and providers
Sales Navigator vs free LinkedIn: which works for UK social selling?
UK pricing in pounds, feature limits and adoption patterns compared for Sales Navigator versus free LinkedIn, with a decision table for B2B sales teams.