Rules and ethics
How UK GDPR and PECR shape B2B social selling under ICO guidance
B2B social selling under UK GDPR and PECR: ICO guidance on legitimate interests, data minimisation, PECR reg 22, soft opt-in and suppression lists.
Topic
pecr
Rules and ethics
Employee advocacy: a business social selling strategy for UK firms
Employee advocacy can scale B2B social selling in UK firms, but lawful programmes need UK GDPR, PECR and employment boundaries set before launch.
Strategy
How to use LinkedIn for business social selling under UK data rules
A practical guide to LinkedIn social selling for B2B UK teams: UK GDPR and PECR rules, outreach etiquette, a weekly routine, a comparison table and what to measure.